{"id":3256,"date":"2025-08-26T15:40:20","date_gmt":"2025-08-26T13:40:20","guid":{"rendered":"https:\/\/in2dialog.com\/?p=3256"},"modified":"2025-08-27T11:39:57","modified_gmt":"2025-08-27T09:39:57","slug":"in2dialog-strengthens-sales-coaching-for-marc-van-lammeren","status":"publish","type":"post","link":"https:\/\/in2dialog.com\/nl\/in2dialog-strengthens-sales-coaching-for-marc-van-lammeren\/","title":{"rendered":"In2Dialog Versterkt Salescoaching van Marc van Lammeren"},"content":{"rendered":"<h4 class=\"wp-block-heading\" id=\"0-revealing-the-drivers-of-sales-success-\" style=\"font-style:normal;font-weight:400\"><em>Het onthullen van de drijfveren achter verkoopsucces<\/em><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-customer-background\">Klantachtergrond<\/h3>\n\n\n\n<p>Marc van Lammeren is een sales- en leiderschapscoach met meer dan 25 jaar commerci\u00eble en managementervaring. Zijn filosofie: verkoopsucces ontstaat door mensen \u00e9cht te begrijpen, niet door trucjes toe te passen. Door gebruik te maken van technieken zoals Transactionele Analyse helpt hij professionals hun zelfbewustzijn, communicatieve vaardigheden en zelfvertrouwen te ontwikkelen\u2014wat zowel leidt tot betere verkoopresultaten als persoonlijke groei.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-the-challenge\">De Uitdaging<\/h3>\n\n\n\n<p>Marc\u2019s persoonlijke coachingsstijl vraagt om observatie van echte verkoopgesprekken. Maar fysiek aanwezig zijn bij elk gesprek is zeer tijdrovend, opschalen van zijn aanpak is daardoor heel lastig. Hij zocht een manier om dit te doorbreken om op effici\u00ebnte manier:<\/p>\n\n\n<ul style=\"padding-left: 1.1em; text-align: left; --ub-list-item-icon-top: 3px;; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 512 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); --ub-list-item-fa-li-top: 3px; --ub-list-item-spacing: 10px; \" class=\"wp-block-ub-styled-list ub_styled_list\" id=\"ub_styled_list-c0068e36-d1ab-4879-96dd-f17367807b96\"><div class=\"ub-block-list__layout\" style=\"text-align: left; column-count: 1; --ub-list-mobile-column-count: 2; \">\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 256 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M160 64c0-11.8-6.5-22.6-16.9-28.2s-23-5-32.9 1.6l-96 64C-.5 111.2-4.4 131 5.4 145.8s29.7 18.7 44.4 8.9L96 123.8V416H32c-17.7 0-32 14.3-32 32s14.3 32 32 32h96 96c17.7 0 32-14.3 32-32s-14.3-32-32-32H160V64z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-8bf75b89-eb7c-4e0b-90bb-2a607243515d\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M160 64c0-11.8-6.5-22.6-16.9-28.2s-23-5-32.9 1.6l-96 64C-.5 111.2-4.4 131 5.4 145.8s29.7 18.7 44.4 8.9L96 123.8V416H32c-17.7 0-32 14.3-32 32s14.3 32 32 32h96 96c17.7 0 32-14.3 32-32s-14.3-32-32-32H160V64z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\">De oorzaken van onderpresteren te ontdekken.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 320 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M142.9 96c-21.5 0-42.2 8.5-57.4 23.8L54.6 150.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L40.2 74.5C67.5 47.3 104.4 32 142.9 32C223 32 288 97 288 177.1c0 38.5-15.3 75.4-42.5 102.6L109.3 416H288c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-12.9 0-24.6-7.8-29.6-19.8s-2.2-25.7 6.9-34.9L200.2 234.5c15.2-15.2 23.8-35.9 23.8-57.4c0-44.8-36.3-81.1-81.1-81.1z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-6a4d44e0-7ac2-4573-816e-2a25f56657f7\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M142.9 96c-21.5 0-42.2 8.5-57.4 23.8L54.6 150.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L40.2 74.5C67.5 47.3 104.4 32 142.9 32C223 32 288 97 288 177.1c0 38.5-15.3 75.4-42.5 102.6L109.3 416H288c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-12.9 0-24.6-7.8-29.6-19.8s-2.2-25.7 6.9-34.9L200.2 234.5c15.2-15.2 23.8-35.9 23.8-57.4c0-44.8-36.3-81.1-81.1-81.1z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\">Te zien of verkopers \u00e9cht naar hun klanten luisterden.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 320 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M0 64C0 46.3 14.3 32 32 32H272c13.2 0 25 8.1 29.8 20.4s1.5 26.3-8.2 35.2L162.3 208H184c75.1 0 136 60.9 136 136s-60.9 136-136 136H105.4C63 480 24.2 456 5.3 418.1l-1.9-3.8c-7.9-15.8-1.5-35 14.3-42.9s35-1.5 42.9 14.3l1.9 3.8c8.1 16.3 24.8 26.5 42.9 26.5H184c39.8 0 72-32.2 72-72s-32.2-72-72-72H80c-13.2 0-25-8.1-29.8-20.4s-1.5-26.3 8.2-35.2L189.7 96H32C14.3 96 0 81.7 0 64z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-c5ad5142-21ee-426f-b2ad-7a418fe95d05\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M0 64C0 46.3 14.3 32 32 32H272c13.2 0 25 8.1 29.8 20.4s1.5 26.3-8.2 35.2L162.3 208H184c75.1 0 136 60.9 136 136s-60.9 136-136 136H105.4C63 480 24.2 456 5.3 418.1l-1.9-3.8c-7.9-15.8-1.5-35 14.3-42.9s35-1.5 42.9 14.3l1.9 3.8c8.1 16.3 24.8 26.5 42.9 26.5H184c39.8 0 72-32.2 72-72s-32.2-72-72-72H80c-13.2 0-25-8.1-29.8-20.4s-1.5-26.3 8.2-35.2L189.7 96H32C14.3 96 0 81.7 0 64z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\">Communicatiepatronen te volgen en verbeteren over tijd.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n<\/div><\/ul>\n\n\n<p>Traditionele rollenspellen en zelfrapportages boden hiervoor onvoldoende diepgang om nieuw gedrag krachtig te activeren en te bestendigen.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-the-solution\">De Oplossing<\/h3>\n\n\n\n<p>Marc implementeerde In2Dialog\u2019s AI-gedreven conversatie-intelligentie voor een verkoopteam van 22 mensen, vooral bestaande uit accountmanagers en sales development representatives (SDR). Zij namen alle klantgesprekken met In2dialog op en ontvingen automatische transcripties en gestructureerde feedback, ondermeer over communicatiestijlen, spiegelgedrag, spreektempo en vloeiendheid.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e5f4ff\">\u201cIn2Dialog gaf me een realtime blik in gesprekken\u2014niet alleen in de woorden, maar ook in de energie en het ritme erachter.\u201d <br><br><strong>\u2014 Marc van Lammeren<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Door deze inzichten te combineren met zijn Transactionele Analyse-aanpak, kon Marc onbewuste patronen blootleggen en verkopers coachen richting constructieve, volwassen-naar-volwassen-interacties. Bovendien gaf het platform overzichtelijke teamdata over langere tijd, waardoor zowel individuele als organisatiebrede trends zichtbaar werden.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-results\">Resultaten<\/h3>\n\n\n<ul style=\"padding-left: 1.1em; text-align: left; --ub-list-item-icon-top: 3px;; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 512 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); --ub-list-item-fa-li-top: 3px; --ub-list-item-spacing: 20px; \" class=\"wp-block-ub-styled-list ub_styled_list\" id=\"ub_styled_list-8b89f92a-b503-4005-940d-42a7ca72702b\"><div class=\"ub-block-list__layout\" style=\"text-align: left; column-count: 1; --ub-list-mobile-column-count: 2; \">\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 512 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-4928696a-3dff-42d3-ab09-d9bcd6d7685d\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\"><strong>Tijdsbesparing: <\/strong>Iedere verkoper bespaarde ca. 1 uur per dag dankzij automatische transcripties en verkoop samenvattingen.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 512 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-92099946-a28d-4e0e-bafd-084e222fba5e\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\"><strong>Dieper inzicht: <\/strong>Leidinggevenden zagen direct of verkopers \u00e9cht luisterden en klantbehoeften reflecteren.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 512 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-3b0940d2-c96f-44ea-80ee-92782808438a\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\"><strong>Strategische duidelijkheid:<\/strong> Geaggregeerde data toonde terugkerende bezwaren, beslispatronen en kansen voor salesstrategie.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n<li class=\"ub_styled_list_item\" style=\"--ub-list-item-icon-top: 3px; --ub-list-item-icon-size: 0.9em; --ub-list-item-background-image: url('data:image\/svg+xml;utf8,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 512 512&quot;&gt;&lt;path fill=&quot;%2341546d&quot; d=&quot;M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;'); \" id=\"ub-styled-list-item-7c202256-ba45-472f-bf61-00970ebfadec\">\n\t\t\t<div class=\"ub_list_item_content\">\n\t\t\t\t<span class=\"ub_list_item_icon\">\n\t\t\t\t\t<svg width=\"0.9em\" height=\"0.9em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\">\n\t\t\t\t\t\t<path fill=\"#41546d\" d=\"M470.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L192 338.7 425.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"ub_list_item_text\"><strong>Gerichte coaching:<\/strong> Verkopers konden hun eigen interpretatie vergelijken met AI-inzichten, wat zelfbewustzijn en luistervaardigheden versterkte.<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n<\/div><\/ul>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-why-in2dialog\">Waarom In2Dialog<\/h3>\n\n\n\n<p>Marc koos In2Dialog vanwege de gerichte en toepasbare inzichten die zowel individuele groei als organisatieverbetering ondersteunen. Het transformeert subjectieve coachmomenten in duidelijke, data-gedreven leermomenten, zonder de menselijke kern te verliezen.<\/p>\n\n\n\n<p>\u201cWat \u00e9cht game-changing is,\u201d besluit Marc, \u201cis het zichtbaar maken van congruentie. Praat je met de klant of tegen hem? In2Dialog maakt dat inzichtelijk\u2014en dat is goud waard voor coaching.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Wilt u ontdekken hoe In2Dialog uw salesgesprekken kan transformeren?<\/h3>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-f0643690-85f3-4853-93c9-fd3f56bd72f7\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/in2dialog.com\/nl\/contact\/\" target=\"_self\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ffbc00; --ub-button-color: #002956; --ub-button-border: none; --ub-button-hover-background-color: #ffbc00; --ub-button-hover-color: #002956; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 100px;; border-top-right-radius: 100px;; border-bottom-left-radius: 100px;; border-bottom-right-radius: 100px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-icon-holder\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"30\" width=\"30\" viewbox=\"0 0 576 512\">\n\t\t\t\t\t<path fill=\"currentColor\" d=\"M0 24C0 10.7 10.7 0 24 0H69.5c22 0 41.5 12.8 50.6 32h411c26.3 0 45.5 25 38.6 50.4l-41 152.3c-8.5 31.4-37 53.3-69.5 53.3H170.7l5.4 28.5c2.2 11.3 12.1 19.5 23.6 19.5H488c13.3 0 24 10.7 24 24s-10.7 24-24 24H199.7c-34.6 0-64.3-24.6-70.7-58.5L77.4 54.5c-.7-3.8-4-6.5-7.9-6.5H24C10.7 48 0 37.3 0 24zM128 464a48 48 0 1 1 96 0 48 48 0 1 1 -96 0zm336-48a48 48 0 1 1 0 96 48 48 0 1 1 0-96z\">\n\t\t\t\t<\/path><\/svg>\n\t\t\t<\/span><span class=\"ub-button-block-btn\">Contact<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Marc van Lammeren is een sales- en leiderschapscoach met meer dan 25 jaar commerci\u00eble en managementervaring...<\/p>","protected":false},"author":7,"featured_media":3331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"featured_image_src":"https:\/\/in2dialog.com\/wp-content\/uploads\/2025\/08\/Featured_image_Case_MarcvanLammeren.webp","author_info":{"display_name":"Ren\u00e9 Zwijnenburg","author_link":"https:\/\/in2dialog.com\/nl\/author\/rene-zwijnenburgin2dialog-com\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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