{"id":5136,"date":"2026-09-29T15:13:54","date_gmt":"2026-09-29T13:13:54","guid":{"rendered":"https:\/\/in2dialog.com\/?post_type=career&#038;p=5136"},"modified":"2026-09-29T15:15:30","modified_gmt":"2026-09-29T13:15:30","slug":"b2b-growth-marketer-demand-generation","status":"publish","type":"career","link":"https:\/\/in2dialog.com\/nl\/career\/b2b-growth-marketer-demand-generation\/","title":{"rendered":"B2B Growth Marketer \u2013 Demand Generation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In2Dialog is een snelgroeiende AI-scale-up in recruitment tech. We helpen recruitment- en staffingorganisaties om gesprekken automatisch vast te leggen, te analyseren en direct te verwerken in hun ATS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We groeien in Nederland, Belgi\u00eb en Duitsland en zoeken een B2B Growth Marketer die verantwoordelijk wordt voor onze demand generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je krijgt ownership over demand generation en de opdracht om marketing uit te bouwen tot een schaalbaar groeikanaal voor In2Dialog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De rol<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je bent end-to-end verantwoordelijk voor het genereren van inbound demand en marketing-sourced pipeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat betekent dat je niet alleen campagnes bedenkt, maar ook zelf bouwt, analyseert en optimaliseert. Van targeting en messaging tot campagnes, landing pages, automation en conversie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je werkt nauw samen met Sales om continu scherper te krijgen welke bedrijven we willen bereiken, welke campagnes opportunities opleveren en waar we onze tijd en budget het beste kunnen inzetten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je krijgt daarbij veel vrijheid. We sturen op resultaat, niet op het aantal campagnes dat je draait.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI&#8217;s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je wordt primair gestuurd op:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marketing-sourced pipeline;<\/li>\n\n\n<li>aantal marketing-sourced opportunities;<\/li>\n\n\n<li>cost per opportunity;<\/li>\n\n\n<li>conversie van lead \u2192 SQL \u2192 opportunity.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast monitor je onder andere leadvolume, CPL en funnelconversie om te bepalen waar de grootste groeikansen liggen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wat je gaat doen<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Paid acquisition<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Campagnes opzetten, testen en opschalen via onder andere LinkedIn en Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Funnels &amp; conversie<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Landing pages en conversiepaden bouwen en continu verbeteren op basis van data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing automation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lead scoring, nurture flows en automation opzetten en optimaliseren.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content &amp; demand generation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Campagnes ontwikkelen rondom onder andere klantcases, webinars, benchmarks en relevante thema&#8217;s binnen recruitment en staffing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Experimenteren<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nieuwe kanalen, proposities, audiences en creatives testen. Wat werkt, schaal je op. Wat niet werkt, stop je.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sales &amp; Marketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nauw samenwerken met Sales rondom ICP, leadkwaliteit, opvolging en conversie naar opportunities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Positionering &amp; messaging<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Onze proposities en messaging continu aanscherpen op basis van wat je in campagnes, data en gesprekken met klanten ziet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wie we zoeken<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je bent analytisch, commercieel en hands-on. Je kunt een plan maken, maar vindt het net zo vanzelfsprekend om zelf een campagne op te zetten, een funnel te analyseren of een landing page te verbeteren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je hebt bij voorkeur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3+ jaar ervaring met B2B growth, demand generation of performance marketing;<\/li>\n\n\n<li>ervaring binnen SaaS, tech of een andere snelgroeiende B2B-omgeving;<\/li>\n\n\n<li>aantoonbare ervaring met pipeline- en conversiedoelstellingen;<\/li>\n\n\n<li>ervaring met paid acquisition en marketing automation;<\/li>\n\n\n<li>een sterk analytisch vermogen en bent comfortabel met dashboards en cijfers;<\/li>\n\n\n<li>ervaring met experimenteren en conversieoptimalisatie.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ervaring binnen recruitment of staffing is een pre, maar geen vereiste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We zoeken vooral iemand die verantwoordelijkheid wil nemen voor een concreet resultaat en zelfstandig kan bepalen wat ervoor nodig is om dat resultaat te behalen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wat je van ons krijgt<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20ac4.000 \u2013 \u20ac6.000 bruto per maand, afhankelijk van ervaring;<\/li>\n\n\n<li>een performancebonus gekoppeld aan vooraf afgesproken doelstellingen;<\/li>\n\n\n<li>volledige ownership over demand generation;<\/li>\n\n\n<li>directe invloed op pipeline en omzet;<\/li>\n\n\n<li>ruimte en budget om nieuwe kanalen en experimenten te testen;<\/li>\n\n\n<li>korte lijnen met Sales en het management;<\/li>\n\n\n<li>veel ruimte om AI en automation in je eigen werk toe te passen.<\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Over In2Dialog<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recruiters voeren iedere dag tientallen waardevolle gesprekken. Veel van de informatie uit die gesprekken moet daarna nog handmatig worden samengevat en verwerkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In2Dialog automatiseert dat proces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onze AI analyseert gesprekken, genereert rapportages en verwerkt relevante informatie in het ATS. Zo besparen recruitmentteams tijd, verbeteren ze de kwaliteit van hun data en krijgen organisaties meer inzicht in hun recruitment- en commerci\u00eble performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In2Dialog is actief in Nederland, Belgi\u00eb en Duitsland.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interesse?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stuur je LinkedIn-profiel, cv of een kort bericht naar <a href=\"mailto:amar.cosijn@in2dialog.com\">amar.cosijn@in2dialog.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We zijn vooral benieuwd naar wat je eerder hebt gebouwd en welke resultaten je daarmee hebt behaald. Een motivatiebrief is niet nodig.<\/p>","protected":false},"excerpt":{"rendered":"<p>Je krijgt ownership over demand generation en de opdracht om marketing uit te bouwen tot een schaalbaar groeikanaal voor In2Dialog.<\/p>","protected":false},"featured_media":5137,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"class_list":["post-5136","career","type-career","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vacature B2B Growth Marketer (Demand Generation) | In2Dialog<\/title>\n<meta name=\"description\" content=\"In2Dialog zoekt een B2B Growth Marketer met volledige ownership over demand generation. 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